scm channel rebrand
promo toolkit montage

Information

Produced for Lumbre
/ Client: Fox International Channels (Star Chinese Movie Legend)
The mythic chinese classic movies channel 'Star Chinese Movies 2' now becomes 'Star Chinese Legend', and this required a complete channel rebrand. For you to get the picture, Bruce Lee and Jackie Chan are the channel's heroes and mostly of the movies showcased are from Hong Kong based directors. The fellows at Lumbre give us a call for us to collaborate with their team in design and animation phases. In the pitching and graphic stage, we propose to use light beams as main resource and try to push out something interesting from this. To our delight, the 'beams proposal' was selected as the one to continue with, clap clap Hippies! For the animation process we were assigned to manage the channel's Promo Toolkit and two short IDs. To follow is a short montage of the Toolkit + Ids, below that you'll find a selection of stills from the graphic process, 谢谢!

Credits

  • Original idea & Concept

    Hippiehouse + Lumbre

    Art & Creative Direction

    Hippiehouse + Lumbre

    Lead Designer

    Chris O´ Farrell
  • Misc. Designer

    Pablo Bisoglio

    Animation

    Chris O´Farrell Daniel Mochi

    Montage Editor

    Martiniano Cornejo

    Soundtrack ´Tormentos´ from ´The Tormentos - Grab your Board´

  • At Fox


    VP Branding & Creative

    Florencia Picco

    Creative Director

    Mariano Barreiro

    Art Director

    Natalia Español
  • At Lumbre


    Creative Director

    Sergio Saleh

    Executive Producer

    Pablo Encabo

    Assistant Producer

    Evelyn Robayo

    Design and Animation

    Javier Jauregui Carla Dasso Andy Cambiasso Paula Vidal Charlie Studio

IDs

HippieHouse Studio HippieHouse Studio HippieHouse Studio HippieHouse Studio

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HippieHouse Studio HippieHouse Studio HippieHouse Studio HippieHouse Studio HippieHouse Studio HippieHouse Studio

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