InformationClient: Smartmove SmartMove helps connecting US citizens with the right TV and Internet providers. We were asked to do a TV spot from scratch, beginning with the Script, VO Recording, Design development and Creativity until getting the final video. The main challenge was to create a fun tone video in such a stressful situation like moving, following the Brand Guide's color palette. Combining fun characters (and 'Phoebe' the cat) with motion graphics in a 30 sec ad was the best way we found to tell this story that all the viewers could identify with.
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