Starting from scratch, we developed a full creative proposal while respecting the original AMC logo and preserving the channel’s established color palette. It was a long, highly collaborative process, driven by exploration, iteration, and close teamwork between our design and animation teams.
Alongside the main direction, we also proposed an alternative visual line and aesthetic—visible in the reel after the “Other Options” slate. Ultimately, AMC chose to evolve within their existing visual language, resulting in a refined, cohesive identity aligned with the brand’s legacy and tone.
Credits
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At Hippie House Studio:
Idea, Design & Animation
Hippie House Studio
Art & Motion Director
Ignacio Sandoval
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Producer
Maria Alvarez Chaus -
At AMC Series:
Creative Director
Federico Javier Torres
Marketing Director
Analia Scovacricchi -
Brand Governance Sr. Manager
Diego Alarcón
Creative Designer Coordinator
Karen Arvelo
Logo & Color Palette
Other Proposals: Gradient
Other Proposals: Disruptive
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