Client: Smartmove SmartMove helps match US citizens with TV and Internet providers. We were asked to produce a TV spot from scratch, including script, creative structure, VO, design, animation, soundFX, music, and the audio mix. The main challenge was to create a light-hearted video around the stressful situation of moving while following the client’s brand color palette. Our solution was to combine fun characters (and “Phoebe” the cat) with motion graphics to make a relatable story for the consumer.


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