Client: Smartmove
SmartMove helps match US citizens with TV and Internet providers. We were asked to produce a TV spot
from scratch, including script, creative structure, VO, design, animation, soundFX, music, and the audio
mix. The main challenge was to create a light-hearted video around the stressful situation of moving
while following the client’s brand color palette. Our solution was to combine fun characters (and
“Phoebe” the cat) with motion graphics to make a relatable story for the consumer.
